Shock Your Potential

Kick Start Your Marketing - Chris Pistorius

“Find something that you're excited about and take action.” Chris Pistorius
Every business regardless of the industry it operates, needs good marketing in order to thrive and remain sustainable. Chris Pistorius has been helping businesses promote their businesses using online marketing, and says that it is important for businesses to understand their target audience before going out to do marketing.
Chris Pistorius is the founder of KickStart Dental Marketing. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years.  Chris has worked with countless local business owners in all industries across multiple facets of marketing, consulting, and coaching. Chris has been able to build his local digital marketing agency into one of the top marketing agencies in the country, as listed on UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista.
He shares his expertise by giving marketing seminars across the country and hosting a weekly marketing podcast. Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest. He holds several online marketing certifications and is trained by Google on how businesses can get the most out of their marketing efforts. He’s also the author of “The Ultimate Guide to Internet Marketing for Dentists.”
Chris resides in the Denver, CO area with his wife Michele, and two kids, Kaitlyn & Brody.
In today’s episode, Chris talks about his business and how he helps his clients with their online marketing. He also talks about his book and his motivation behind putting the book out.
Listen in!
Social Media Handles
www.kickstartdental.com 
https://www.linkedin.com/in/pistorius/
https://twitter.com/KickStartDental
https://www.facebook.com/kickstartdentalmarketing
Book: The Ultimate Guide to Internet Marketing for Dentists: All You Need to Know to Effectively Market Your Dental Practice Online. 
Internet marketing has stabilized over the years, but the problem now is that there's so many choices especially for local marketing, which creates such a complex marketing environment.
I started my company to try and untangle the web for local businesses, and help them understand how to promote their businesses using online marketing.
I started way back and learned a lot about what to do what not to do, and then created a company that I've owned now for 13 years, that helps dentists figure out the best way to promote their practices.
When I started the agency, at first we took on anybody that would pay us, but we later found out that it's hard to effectively market businesses that we don’t know about.
We narrowed down our focus to market for dentists and this has really helped us and quite frankly, our clients.
The first two things that you have to do to capitalize your market place, no matter what kind of business you are in, is to first identify your new customer avatar and put it on paper.
You also need to identify your unique selling proposition and what makes you different from your competition.
When you have those two things, that's when you can identify the mediums or what advertising platforms are going to work best based on who you are trying to attract.
Commercial Break
I felt that if I wrote a book about what I was doing, it would help make me a market expert about it.
Once I got to writing it, I realized that it was going to help a lot of people in business that were struggling and that needed a little push in the right direction.
I found that when you write a book, you have to do a lot of research, and in that process, I learned a lot of new things.
We get a lot of questions from our clients around time, fear of the unknown and money.
There are a lot of people that want the information, get excited about it, and then don't really do anything with it.
Find something that you're excited about and take action. It's okay to fail, just fail fast, learn from it and move on.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Shake It Off Leadership - Betsy Cerulo

“Sometimes something tragic can shake us all up and shock our potential to see what we're capable of.” Betsy Cerulo
Regardless of what you have gone through professionally or personally, there is always another opportunity to shake off the dust and get back on the path that leads to success. Betsy Cerulo has been guiding people to overcome adversities and believes that, it is the action that we take that leads us to the quality of life that we seek.
In 1990, Betsy Cerulo founded AdNet/AccountNet, Inc., a Baltimore based company with a powerful mission of being “Advocates for Workplace Excellence & Equality”. AdNet is a Professional Staffing & Executive Search firm focused on providing exemplary Human Capital Management services to government and corporate clients throughout the United States. AdNet places subject matter experts with Accounting/Finance, Human Resources and Legal expertise.
Since 2011, AdNet excels at identifying and managing teams of individuals who provide Equal Employment Opportunity Compliance Services, as well as Reasonable Accommodation assistants who handle administrative tasks for government and corporate employees who are blind or deaf. The company is 8a, LGBTE and WBE certified.
Betsy is the Co-Founder and Past President of the Maryland LGBT Chamber of Commerce, which successfully launched in 2017 and was awarded Rising Star Chamber in 2018 by the National LGBT Chamber of Commerce. In 2021, Betsy and eight community leaders founded the Maryland LGBT Foundation, which is a 501c3/non-profit entity, working in partnership with the Maryland LGBT Chamber. Betsy serves as the Board President. The Foundation generates resources and works to activate, educate and mobilize the LGBTQ+ community to access opportunity and wealth generation. She also serves on the National LGBT Chamber of Commerce certification committee, which verifies that eligible businesses are majority owned by LGBT individuals. This certified LGBT Business Enterprise designation allows businesses to better compete for corporate contracts.
Betsy is a member of the Women’s President’s Organization, which is a global peer advisory group for female CEO’s. Betsy is a passionate activist pushing for equity and equal rights for women and all diverse groups. Betsy is the author of Shake It Off Leadership-Achieving Success Through the Eyes of our Labels and a children’s book, Miss Crabapple and Her Magical Violin, which tells a story of how the quietest child in a group can light up dreams when we ask questions. She is also a contributing author of two compilations Women Living Consciously and Keys to Conscious Business Growth.
In today’s episode, Betsy talks about how she helps people bring out the best in them and showcase their potential during interviews. She also talks about her books and the motivation behind writing them.
Listen in!
Social Media Handles
www.betsycerulo.com
https://www.linkedin.com/in/betsycerulo/
https://www.instagram.com/betsy_cerulo/
https://www.facebook.com/bcerulo
Books: 
Shake It Off Leadership-Achieving Success Through the Eyes of our Labels
 Miss Crabapple and Her Magical Violin 
A lot of times when we're working with people and with companies to identify talent, we interview people in a way that's helping them bring out the best in them.
We're all taking a deeper dive into what work looks like, and discovering that we can do business differently.
There are ways that people can ask the probing questions that may not put somebody on the defensive.
It takes confidence to ask questions because if you have someone that's afraid, no matter what the venue is, they're still going to be afraid to ask some questions.
With the way the workplace is, we have to take some more risks as leaders.
It takes years and a lot of work to develop a great company culture.
It is important to handle problems as they arise otherwise they will explode.
Commercial break
There needed to be more books written by women on leadership on the shelves, whatever shelf it is.
If this world is going to change, we have to give the up and coming generations the roadmap.
The world is setting itself up where the younger generations are actually at the forefront making change.
By writing this book, I wanted to share my journey and let people learn from my mistakes.
I also wanted to teach people that when they are looking for their coaches or mentors, not everyone's a good fit.
From the very beginning of my professional life, I had amazing men and women who guided me to my success.
With Covid-19 pandemic, there was an increased level of focus again with being remote and it expanded a lot of possibilities for us.
Sometimes something tragic can shake us all up and shock our potential to see what we're capable of.
Miss Crab Apples came out of a Saturday night story to my granddaughter when she was six years old.
I love to write for children because when you do that you just get to be in that incredible imagination game which is a great place to be.
By putting more books like that out there, our grandkids get to have a chance to see what a good conversation is.
Shake it off, be good to yourself, pat yourself on the back, and never ever give up.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

The Power of Stories in Business - Annette Simmons

“The potential for creating novel brilliant solutions is not going to be found at one ivory tower or the other but in the middle, and we have to destigmatize what it looks like to be in the middle.” Annette Simmons
Working with each other, rather than against each other, is what the world needs especially in times of conflict. While competition is inherently human, it can as well be divisive and cause people to pull towards different directions instead of working towards achieving a common goal. Annette Simmons is passionate about having collaborative narratives, and believes that storytelling is a tool that can enable people to see the bigger picture.
 Annette Simmons is a successful consultant and author of five books including her most recent, Drinking From a Different Well: How Women’s Stories Change What Power Means in Action 
 (2021) 
Simmons’ solo career started in 1997 with the success of her first book Territorial Games: Understanding and Ending Turf Wars at Work (AMACOM, 1997) a deep examination of the micro-behaviors that discourage truth telling, information sharing and resource re-allocation.  As a follow up Annette developed a facilitation guide called, A Safe Place for Dangerous Truths:Using Dialogue to Overcome Fear and Distrust at Work (AMACOM, 1998), full of tips for sharing truth in a safe way as well as principles and tools to shift the “truth telling” norms for one-on-one conversations and meetings. Her book about storytelling, The Story Factor (Basic Books, 3rd ed. 2019) introduced the business use of storytelling and was named one of The 100 Best Business Books of All Time (Penguin, 2009). She followed it with a workbook designed to develop a reader's “six stories” titled Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact (AMACOM, 2nd ed. 2015) 
She started out with a marketing degree from Louisiana State University (1983) and a move to Australia that provided ten years of international business experience with Ericsson and J. Walter Thompson. Annette returned to the USA to earn a Masters Degree in social psychology and adult education at North Carolina State University in 1994. 
Annette has been featured on CNBC’s Power Lunch, NPR’s Market Watch, talk radio programs, quoted in Fortune, Working Woman, Harvard Business Review, The Chicago Tribune, Washington Post, and dozens of other respected publications.  In addition to English her books have been published in Spanish, Portuguese, Turkish, Chinese, Taiwanese, Japanese, Korean, Swedish, Norwegian, German and Russian.
In today’s episode, Annette talks about the power of storytelling, and why it is important to have collaborative narratives when looking for solutions to shared problems.   
Listen in!
Books by Annette;
Drinking From a Different Well: How Women’s Stories Change What Power Means in Action 
Territorial Games: Understanding and Ending Turf Wars at Work
A Safe Place for Dangerous Truths:Using Dialogue to Overcome Fear and Distrust at Work
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 
Social Media Handles
https://annettesimmons.com/  
https://differentwell.com/
https://www.linkedin.com/in/annettesimmonsstory/
https://twitter.com/thestoryfactor?lang=en
https://www.facebook.com/Annette.Simmons.StoryFactor
At an early age, I read books that started me on this lifelong quest of believing that if you just work hard enough, you can figure it out.
I facilitated this form of dialogue, and then eventually realized that storytelling was the magic tool to help someone to see a situation through another's eyes.
When we're trying to maximize our potential, we need to be able to combine somebody else's narrative with our narrative into a bigger picture that includes us both.
If we don't learn how to tell our story, and take someone on a little field trip about what we've seen, they can't see it.
I help people learn how to create collaborative narratives, and work together and find opportunities that they just can't see when they're in silos.
As long as people are arguing from these polar opposites, they are wasting the time that they could be creating solutions.
The potential for creating novel brilliant solutions is not going to be found at one ivory tower or the other but in the middle, and we have to destigmatize what it looks like to be in the middle.
We've optimized this idea that you can solve metrically, and therefore have scored badly in solving the things that just can't be measured.
Creating potential is almost always a function of building collaborative relationships with other people.
Commercial break
The first four books that I wrote were really kind of power with strategies instead of power over strategies.
One of the things that I'm finding is that people with the collaborative narrative don't just want to win, but they want to protect.
One of the problems with a strictly competitive is that it makes us think that harm is just the cost of doing business.
This particular book takes you through the stories that women tell that men don't, and takes you through the idea that moral wins actually undercut competitive wins.
We need to do is we need to re-define harm avoidance, as something other than risk avoidance.
We've got to learn how to redesign the way we keep track of who we are, and how successful we are, and women have a talent for it.
It is time to redesign what power means in terms of the logistical design of systems so that women will be more attracted to these top jobs.
Companies are going to have to provide the opportunity to do good as well as to do well, if they're going to attract women.
My hope for this new book is I want women to not feel like they have to suck up to the guys in charge, but to feel like they have an opportunity to educate the guys in charge.
Women have to start believing that they can see things that are invisible from a competitive narrative.
Start trusting yourself, and start taking people on a field trip about what you know is true.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

The Accidental Attorney Turned Writer - Mark Shaiken

“There are many things you can do and it is your job to identify what they are, and how you would pursue them.”  Mark Shaiken
Regardless of the profession, people have their own unique stories to put out into the world. When embraced and done rightly, writing can be a powerful tool that any person can use to tell their story. Mark Shaiken shifted his career to become an author and it all started with identifying the things that he could do that brought meaning to his life, and pursuing them.  
Mark Shaiken is the author of the legal thriller (print and audio book), "Fresh Start." He's also written "And . . . Just Like That – Essays on a Life Before, During and After the Law" and “Automatic Stay (3J Mystery),” a legal thriller as well. He's an Indie Author learning the ways of publishing and self-marketing and regularly shares tips and mistakes to avoid as an author.
In today’s episode, Mark talks about his journey being an attorney and how he transitioned into being an author. He also gives a sneak peek into his book series and what is to come.
Listen in!
Books:
Automatic Stay (3J Mystery) 
Fresh Start (3J Mystery) 
.. Just Like That: Essays on a Life Before, During and After The Law
Social Media Handles
markshaikenauthor.com 
https://www.linkedin.com/in/markshaikenauthor/
https://twitter.com/MarkShaiken
While in law school I worked as a clerk for a local bankruptcy judge, and 38 years later, I'm still working in that field.
I had always wanted to write, and I always figured that I’d circle back to that dream.
I struggled with the question of who I was for some time, but ultimately, I put together a plan that I would exit the practice of law and move into other things that I had passion for.
Considering what I am doing now, I like that I can get to measure a little bit better for the next phase of my life when I'm giving.
When I left the practice of law in 2019, I learnt a lot about myself and I am getting better at writing, which is a good thing.
I've been doing book clubs and I really am enjoying the discussions with these different groups.
The first book after retiring from practice was titled A Memoir of a Not Famous Lawyer, and it detailed my path into, during and then out of the law practice.
The book traces my journey in a whole bunch of essays about different aspects of my background, getting into law school, practicing bankruptcy, and then what the exit was like.
Commercial break
The book series is a bankruptcy, legal thriller and all three of the titles come from bankruptcy code; Fresh Start, Automatic Stay and Unfair Discrimination.
I wanted to make it approachable and not too legal where the only people who would read it would be lawyers.  
I like to have some historical aspect in the books as well.
It was important to have as much diversity as I could in the books and capture the trials and tribulations of making it through a large law firm as a black woman.
Don't let anyone convince you that there's only one thing you can do, because there's many things you can do and it is your job to identify what they are, and how you would pursue them.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

My New Book! - Cathy Fyock

“The spoken word is wonderful, but the written word just has the staying power that is hard to beat.” Cathy Fyock
Do you have a gut feeling that you should write a book but do not know where to begin?
Whatever reasons you may have to want to write a book, it is important that you get to do it right as it could be life changing not only to you, but to your audience as well. According to our guest today, Cathy Fyock, anyone can learn to write a book, and is one way in which people can use to leave a mark in their respective spaces.
Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You’ve Already Written, and with coauthor Lois Creamer, The Speaker Author: Sell More Books and Book More Speeches. Her book, Authority, is an anthology about the power of authorship and was a Wall Street Journal bestseller. Her newest book is My New Book: The Upcoming Message that will Change the World.
Since beginning her business in 2014, she has helped over 200 professionals become published authors. She believes that we all have a purpose, and that our stories are the way in which we share our truth with others. She is certain that authors can and do change the world, one word at a time.
In today’s episode, Cathy talks about her passion for helping people who want to be authors go through the process seamlessly. She also talks about her guide book for authors and the motivation behind writing it.
Listen in!
Social Media Handles
https://www.cathyfyock.com/
https://www.linkedin.com/in/cathy-fyock-973b735/
https://twitter.com/cathyfyock
https://www.facebook.com/TheBusinessBookStrategist/
Books
1. My New Book: The Upcoming Message That Will Change The World
2. Blog2Book: Repurposing Content to Discover The Book You’ve Already Written
3. Authority: Strategic Conceptes from 15 International Thought Leaders to Create Influence, Credibility and a Competitive edge for you and your Business
4. The Speaker Author: Sell More Books and Book More Speeches
5. On Your Mark: From First Word to First Draft in Six Weeks 
6. Humans@Work 
7. Compassion@Work: Creating Work Places That Engage the Human Spirit
8. Hallellujah!: An Anthem For Purposeful Work 
9. You@Work: Unlocking Human Potential in the Workplace
I’m a big believer in the power of a book.
Writing a book is hard and a lot of work because it means distilling all of your thought leadership into something that's cohesive, focused and really sharp.
When I started as an HR consultant, speaker and trainer, I wrote to establish my thought leadership and differentiate myself from the pack to grow my business.
A book can absolutely move you into new territory, help you claim your thought leadership in an area that you hadn't been able to claim before.
I have a group coaching component which gives people writing exercises, the camaraderie and community.
I also have a one on one coaching program that goes for six months which guides folks through the process of writing.
I also have writing retreats, which is a great way for super busy people to have dedicated writing time, and has community elements, direction and guidance.
Commercial break
I've learned is that there are going to be people out there who all they need is the book, but there are others who will need extra level of guidance after reading my book.
I work with the people that need to work with me, and then the rest can find the secret sauce in my book.
I believe that the process of writing actually changes you and that you become a different person where you step into more of who you were meant to be.
As a book coach I don't just write books randomly and just hope that they do something for the business, I always have to be very strategic.
I use my work book now with my new coaching clients, and has therefore become an integral part of my business.
The spoken word is wonderful, but the written word just has the staying power that is hard to beat.
Go out there and make your mark, I really believe that you will make your mark when you write your book.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Brand Chemistry - Laura Beauparlant

“Figure out what makes you different, and embrace that knowing that the right people will be attracted to your energy.” Laura Beauparlant
Regardless of the path you choose as an entrepreneur, it is important to find out your goal and always align it with who you are as a person. Laura Beauparlant helps clients get clarity on why they do what they do, and says that it is important for entrepreneurs to step into their authentic selves for them to attract the right clients.
Laura Beauparlant is the founder of Lab Creative, the author of Brand Chemistry: How to Attract the Right Clients and Keep Them,  and the creator of Brand Camp. She is also an award-winning international speaker. 
An entrepreneur for the past 18 years, Laura leverages her creativity, experience and unique process to help ambitious, growth-minded entrepreneurs understand – and embrace – their magic. The results are aligned brands that stand out from the crowd, magnetize the right clients and produce explosive results.
In today’s episode, Laura talks about transitioning to branding and how she helps her clients create businesses that connect with their clients. She also talks about her book and her motivation to write it.
Listen in!
Social Media Handles
https://www.labcreative.ca/
https://www.linkedin.com/in/laura-beauparlant-4304381/
https://www.instagram.com/LabCreativeInc/
https://www.facebook.com/labcreativeinc/
https://www.youtube.com/c/LabCreativeInc
Book: Brand Chemistry: How to Attract the Right Clients and Keep Them 
I created Lab Creative and reinvented myself with this new business where I stepped into a new version of myself.
I allow people to see their magic and create chemistry with their audience as well as create a business and brand that aligns with them.
My mission is to create a world filled with ambitious, fulfilled, prosperous and happy entrepreneurs.
I help my clients to step into their genius by leveraging my magic to find their magic and then bring it to the world so everyone can see it.
When working with my clients at brand camp, we do the deep work first that entails thinking, and then we design.
I often tell my clients that I'm designing and creating a brand for their business for the future.
Brand camp is my methodology, and is the process I take all of our clients through before we design anything.
It is really about all of the messaging and really understanding how your brand show up in the world, and how you are going to distinguish yourself from everybody else in your space.
I've combined my background and design with these newer skills, which I had to embrace and step into.
Commercial break
My book is based on brand camp, and it walks you through the entire process of creating your brand. 
I wrote the book because I knew that I could only help us a certain amount of people through working with me one on one.
I saw my book to be a great way to elevate my personal brand, bring more business into my business, and to get me more speaking engagements.
For me getting really clear on why I was writing a book made me find my unique factor which was having a design background.
When you get to fully step into who you are, and get crystal clear on that, the right people will be drawn to you like a magnet, and that's what brand chemistry is all about.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

30 Second Success - Laura Templeton

“When you pour into other people without expectation, things just come back to you so much easier.” Laura Templeton
How can leaders create and maintain lasting and genuine relationships?
Effective communication is crucial when networking and passing information. The ability to explain and clarify important information should be nurtured by all leaders who aspire to make these connections. Laura Templeton has been working with leaders and notes that it is important to be present and engaging when networking.
Laura Templeton is the Founder and Chief Instigator at 30 Second Success, a company helping coaches, consultants, and service providers make better connections and obtain more business in 30 seconds or less.
As a Global Speaker, Author of 30 Second Success: Ditch the pitch and start connecting!  and Brand Communications Consultant, Laura educates in-person and virtual audiences on value-based communications that take your creativity to the next level and help you step into owning and sharing your brilliance with confidence.
An enthusiast for the written word, Laura is currently working on the next book in the 30 Second Success series. In her spare time, she enjoys exploring her new home state of Florida, spending time with family, friends, and Knox (her co-working dog), and teaching Archery to anyone interested in learning.
In today’s episode, Laura talks about the 30 Second Success formula, and how she helps people become better at what they do. She also talks about her book and the motivation behind writing it.
Listen in!
Social Media Links
https://30secondsuccess.com/
https://www.linkedin.com/in/30secondsuccess/
https://mobile.twitter.com/30secondsuccess
https://www.instagram.com/30secondsuccess/
https://www.facebook.com/30SecondSuccess/
http://bit.ly/YouTube-30SecondSuccess  
Book: 30 Second Success: Ditch the pitch and start connecting!  
I launched 30 Second Success business about seven years ago.
I teach people a simple formula that that I use for myself on how to do the 30 second message.
There's a lot of work that goes into the deep understanding of what it is that you're meant to do and who you're meant to connect with, and figure out how to put that into 30 Seconds or Less.
The value comes in from helping people just figure out how they can live into what they're designed to do and really understand it.
When we start positioning ourselves well as taking care of other people, we start serving other people, and it's not about what we get out of the relationship but rather what we give into the relationship.
When you pour into other people without expectation, things just come back to you so much easier.
You have to be willing to accept that you're not always the solution, and know that there's an opportunity for you to listen.
Commercial break
I do believe that there's always the right time for someone to finally sit down and write a book, and I did.
The real value in my book is not just how to write your message, but how to create connections and networking as part of your marketing strategy.
Networking is one of the most beautiful relationship models I've ever seen in my life.
The book is designed to help people understand how to become a more effective networkers and get out of their own way, and how that will then transform their business.
The benefit of virtual has really changed in the way that it also has given me access to a global community.
My advice to people of the millennial generation is to align themselves with someone who has more experience in networking and is willing to take you under their wing.
A lot of young people really have a hard time connecting with the people that they need to help them grow their businesses.
There is value in being present and engaged with someone, and having that intention of really listening and asking them to go a little bit deeper with their answers to your questions.
Believe in your ability to create the change you want to see in this world.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Soul Language - Lisa Dadd

“Your soul language may be very different from all those people telling you that you have to find success in a certain way.“  Lisa Dadd
How can leaders connect with their innermost self and manifest it in their daily interactions?
For years, people have been searching for ways and tools that can help them find out who they really are, and their life’s purpose. Lisa Dadd has been working with leaders to help them tap into their natural gifts, talents and abilities, through expanding their awareness and helping them understand their soul languages.
Lisa Dadd spent 15 years in the competitive industry of corporate healthcare, mastering strategic sales, marketing and management skills, from one of the world’s largest healthcare companies. In addition to the success, climbing the corporate ladder offered, was a deep sense her greatest potential was yet to be realized. With nearly a decade of independent consulting, an intense training in leadership development and facilitation of social emotional learning programs, Lisa has uncovered an innate way to access that potential.
Leveraging a diagnostic tool called Soul Language, Lisa now works with innovative leaders to integrate an awareness of who they are at their core, into the way they do business. The success of her process is particularly related to her unique approach to sales training. She believes that selling is a critical communication skill for all of us to have, because whether we are selling a product, a service, or an idea, we all need to create buy-in. Soul Sales teaches the art of creating buy-in, through the enrolling language of one’s innate energy. 
In today’s episode, Lisa talks about how she uses the Soul Language as a tool to help people connect to themselves and others. She also talks about her book and why she decided to write it.
 Listen in!
Social Media Handles
https://www.lisadadd.com/
https://www.linkedin.com/in/lisadadd/
https://twitter.com/LisaDadd  
https://www.instagram.com/lisamdadd/
Ted Talk: https://www.youtube.com/watch?v=sNqWHAhs1ew 
Book: Finding Fabulous: Paving the Path Between Paycheck and Passion 
Transforming from corporate to business made me realize that I needed to redefine success for myself and what that looked like.
I work with business owners and leaders in their own soul language and put that filter on the way they do business.
Sometimes the thing that is our super strength and brings us joy, may also be our kryptonite that takes energy out of us.
Put your own unique filter on things because everything either works or fails, but the question is whether it aligns with who you are.
When I came across the soul language tool, we started diving into what that was, and how we could use it.
I use it to determine how to bring personal growth and business together in a successful way.
Commercial break
I always had this niggling in the back of my mind that I would write a book one day.
I started interviewing people because I wanted to hear from everyday ordinary people.
There were a lot of commonalities even though everybody followed their own way.
I realized that the summary of it all was that actually most people love, especially initially, what they're doing and what they're involved in until the environment changes unfavorably.
Sometimes it takes a bit of work to get your foundation under you as an entrepreneur.
Anyone who tells you they're an entrepreneur and they've never failed is not really one.
Entrepreneurs are willing to live a short time the way no one else will, so that they can live the rest of their lives the way no one else can.
Your soul language may be very different from all those people telling you that you have to find success in a certain way.
My book brought me on my path to create my business, which now pays me.
For most people, they’re never going to make a million dollars selling their books, but it can help with the journey towards the million dollars by helping you get very clear about you're trying to accomplish.
Life is speaking to us each and every day, the question is whether we're slowing down to listen to it.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Cause Lasting and Positive Change - Nick Jankel

“Do not give up the gains of the past, but rather bring them forward into the future.” Nick Jankel
 
How can leaders embrace the lessons of the past, as well as inspire positive change for the future in their businesses and communities?
Considering the pace at which the word continues to evolve, transformational leadership is no longer an option but a necessity, especially for organizations that want to thrive and remain sustainable. Nick Jankel works with leaders to help them take charge of their businesses and notes on the importance of learning self and having control of the body and mind.
Nick Jankel is a thought leader whose ideas, tools and research are designed to take the pain out of transformation. He also uses it to blast through the barriers that block creativity and innovation, and instead unleash conscious changes in leadership in ways that bring less suffering, and more thriving into the spaces we touch.
Nick is co-founder of Switch On. He's also the chief architect of a rigorous methodology and philosophy for transformation, the Switch On Way, which blends the latest neuroscience with timeless wisdom from great traditions. He's used the Switch On Way to lead organizations as diverse as Novartis and Nike, as well as operated himself in different roles as a coach and presenter.
His latest book is called Now Lead the Change: Repurpose Your Career, Future-Proof Your Organization and Regenerate Our Crisis-Hit World By Mastering Transformational Leadership
In today’s episode, Nick task about his coaching business and the process towards adopting transformational leadership. He also shares his motivation for writing the book on transformational leadership, and how it can be useful in leadership.
Listen in!
Social Media Handles
https://switchonnow.com/
https://web.facebook.com/switchonnow/?_rdc=1&_rdr
https://soundcloud.com/switchonnow
https://twitter.com/nickjankel
https://www.instagram.com/switchonnow/
https://www.youtube.com/channel/UCEdzCMVyPJBtqfkhwRJUUbg
Books
Spiritual Atheist: A Quest to Unite Science and Wisdom into a Radical New Life Philosophy to Thrive in the Digital Age
Now Lead the Change: Repurpose Your Career, Future-Proof Your Organization and Regenerate Our Crisis-Hit World By Mastering Transformational Leadership
Become a Transformational Organization: Galvanize Agility Without Losing Stability to Survive and Thrive in the Digital Disrupted and Damaged World 
Switch On: Unleash Your Creativity and Thrive with the New Science and Spirit of Breakthrough. 
My core business is called switch on, and we do innovation, leadership, coaching and some systemic change and architecture.
We also have Future makers which is a sustainability consultancy and we work with large organizations that want to be net positive.
I ran innovation training for clients which is basically creative leadership work, and that pulled me into leadership and coaching.
The entire leadership movement of the last 20 years is really a response to management technologies, which were all about control and efficiency.
The world is never going to be stable, consistent and clear and organizations need to figure out what they need to do to make sure they remain relevant.
Sales is actually where emotional intelligence lives most acutely in an organization, and so there's a lot from that world that is at the core of leadership.
What we do is called transformational leadership, which is the ability to cause lasting positive change.
I'm trying to get leaders to find a path for themselves and their organization by embracing all that makes a person human.
The dilemma therefore is how to create full spectrum workplaces where we allow people to be humans, with all their flaws and fragilities and all their potential power, and still have boundaries.
Great leaders are working out that for themselves because you can't help others if you haven't helped yourself.
We generally haven't been taught how to do boundaries, but we need to learn to create them.
The mind and body is the most complex organizing system in the universe and people should spend time mastering it.
Commercial break
It seemed crazy that I would be talking about transformational leadership, and I hadn’t actually got a book about transformation.
The book looks at your own leadership, purpose, and resilience. It then looks at leading your organization, and how well you hold on your organization.
I use this book to do two things, communicate my take on transformational leadership, and also put across the seven principles of transformation.
The book is not meant to solve all the problems, but it's creates a map of the problems and where you might go for specifics within that.
Do not give up the gains of the past, but rather bring them forward into the future.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Untethered - Heather Wickman

“When you lead from a place of love, what you actually create is an environment for people to flourish.” Heather Wickman
How can leaders overcome their fears and biases and start to leading their people with love? Heather Wickman works with leaders to help them unveil their best selves and says that self-awareness and self-love is an important part of the growth process for leaders.
Heather Wickman is from Minnesota, born and raised near Walnut Grove on the family farm. She holds a PhD in Organizational Systems – Leading Transformational Change, an MA in Human Resources and Organizational Development, and a BS in Human Resource Development. Heather has worked with companies such as Optum, First Bank, Envision Healthcare, DaVita Medical Group and have led and consulted leaders in many Executive level positions at over 20 companies. Many of her clients have struggled with navigating change and uncertainty, making massive career transitions, and building highly engaged and top-performing teams. She has used our proven tools to help them overcome these challenges and come out on the top.
Heather Wickman is a bestselling author and Co-Founder of Untethered, a company upending the executive coaching model by creating evidence-based change strategies that support individuals and teams to accelerate their growth by breaking through stubborn roadblocks and mastering change to create the results they most desire.
Untethered guides individuals and teams through powerful growth intensives and immersive experiences based on their proprietary Growth Formula that provides an unparalleled one-on-one opportunity to reveal the most powerful aspects of yourself and shed the limits that hold you back.
In today’s episode, Heather talks about her career path, working with leaders and overcoming obstacles the hinder people from living their purpose.
Listen in!  
Social Media
https://www.linkedin.com/in/heatherwickmanphd/
https://twitter.com/untetheredco
https://www.instagram.com/heatherwickmanphd/?hl=en
Book Link: The Evolved Executive: The Future of Work is Love in Action  
I was a high achiever al through my life and climbed the career ladder to the peak at a very young age.
The strangest thing was that as I excelled, I kept on getting more and more miserable, anxious, depressed, and unfulfilled.
I resigned my job and traveled the world with my husband for a year before we settled down and figured how to make a difference and Untethered was born.
We really exist to guide high achieving executives and entrepreneurs to overcome some of the biggest and stubborn obstacles that are in the way of what they want to create in their lives.
We combine several different coaching processes like the immunity to change with peak experiences.
Mid-career retirement gives us some time to pause to re-evaluate and understand who are we today, because it may not be who we were yesterday.
When going through the program, the first phase people get excited because they have someone to help them get through their challenge.
The next phase entails getting into the introspective space where we slow everything down to allow that emotion to just be as it is, and not to rush through it.
We usually have a peak experience which provides rapid and potent insight that allows that individual to see the pinpoint.
Once they have achieved the awareness, they begin to experiment and put the new behaviors and patterns into everyday life.
Commercial break
My book is about how to put away leading from a place of fear to leading with love.
Throughout the book, there are these different distinctions around what it looks like to lead with love and action versus fear.
When you lead from a place of love, what you actually create is an environment for people to flourish.
Some of the most-high achieving execs and entrepreneurs that I come across are the ones that are looking and needing that self-love more than anyone else.
Part of the work that we do here at Untethered is creating the conditions for you to love yourself a little bit more.
Find ways to love yourself a little bit more.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com