Shock Your Potential

Can I Face My Weaknesses with Michael Sherlock

To be happy one needs to, not only look at their strengths but also their weaknesses. In today’s episode Michael Sherlock dives into how one needs to look into the positive as well as the negative to shock your own potential.
Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.
How you portray yourself and talk about yourself.  What do people say about you behind your back when you're not listening? What you want to be known for? What are your weaknesses? What do you feel about yourself?
Michael as she takes us through how self-evaluation affects your output. And how executive presence can impact your brand.
Listen in!
Connect with our social media handles:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber
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Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.
Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.
To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html
Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.
 For more information email Michael: Michael@shockyourpotential.com

Do I Have a Brand? with MichaelSherlock

As a brand, who are you? What do you represent? In today’s episode Michael Sherlock talks about having an executive presence in your brand.
Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.
As a brand what do people see when they see you. What do you post in your social media handles? How do you present yourself physically? Michael as she takes us through how self-evaluation affects your output.
Listen in!
Connect with our social media handles:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber
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Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.
Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.
To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html
Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.
 For more information email Michael: Michael@shockyourpotential.com
 

To Qualify Or Not To Qualify Leads with Michael Sherlock

Sales and especially lead generation is about the journey and not the destination of the process. In today’s episode, Michael Sherlock dives into the lead generation journey.
Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.
Giving practical examples on the walks of life and a glimpse into gardening and the beauty of both sides. Some things may remain the same over a couple of years but some have amazing growth, transformations and dynamics. Depending on the cap you wear, both sides of the coin can be appealing.
In this interview, Michael talks about her diverse experiences in sales and how a step at a time in lead generation will take you further than, living in the future mentality of sales.
Listen in!
Connect with our social media handles:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber
 
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Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.
Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.
To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html
Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.
 For more information email Michael: Michael@shockyourpotential.com
 

I Hate Sales (Not Really) with Michael Sherlock

Can we be successful in sales? In today’s episode, Michael Sherlock dives into the sales mentality.
Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potential. Before launching her global training company: Shock Your Potential, Michael was the Vice President of Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time.
One of the major challenges that salespeople face is failing to ask the right questions. It’s mostly about our product and what we can get out of it and not about creating meaningful relationships that may lead to collaboration. In this short episode she gives helpful advice about the importance of qualifying leads by asking the right questions, and how perception is key when it comes to sales. Michael talks about this and so much more in her book: Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success https://amzn.to/2YEpHZm.
In this interview, Michael talks about her diverse experiences in sales and how perception is key when it comes to sales.
Listen in!
Connect with our social media handles:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/ 
LinkedIn: https://www.linkedin.com/company/shockyourpotential/ 
Twitter: https://twitter.com/MichaelSSpeaks 
Twitter: https://twitter.com/SYP_Leadership 
FB: https://www.facebook.com/MichaelSherlockSpeaks/ 
Instagram: https://www.instagram.com/shockyourpotential/ 
YouTube: https://www.youtube.com/channel/UClhgNTaDNdj1v_70McGlkQ?view_as=subscriber 
 
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Shock Your Sales Potential group coaching community, works with sales professionals who are committed to professional development and who want to improve their sales results. Some of these people are naturally comfortable with sales and like to get to and stay at the top, and some are not as comfortable, but have chosen a career in sales and want to be the best they can be.
Through our weekly live coaching session, followed by open Q & A, Shock Your Sales Potential, will guide them through proven strategies that are aligned to their individual personalities and strengths, and as a result of our time together, they achieve sales results with greater ease and more success.
To learn more of the upcoming topics, click the link below: https://keap.page/hvz507/shock-your-sales-potential2.html
Join them every Tuesday from 12 - 1pm Eastern (New York) time, beginning September 13, 2022.
 For more information email Michael: Michael@shockyourpotential.com
 

PH. Creative - Bryan Adams

“Brand is nothing more than the endeavor to humanize a corporate entity.” Bryan Adams
How do you cultivate a powerful employer brand that attracts and retain top talent?
Every company has an employer brand regardless of whether there is deliberate effort towards it or not. This is according to our guest today, Bryan Adams, who also notes that by deliberately building an employer brand to be proud of, a company gets to control and positively change the dialogue surrounding the company, ultimately ensuring higher talent acquisition and retention.
Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. Ph. specializes in building world-class employer brand, EVP and talent engagement strategy for companies such as Apple, American Airlines, British Telecom and Virgin.
Bryan is a specialist speaker and a 2x best-selling author of ‘Getting Goosebumps’ (2015) and ‘Give & Get Employer Branding’(2020). He is considered a prominent employer brand thought leader and his creative, unconventional, and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.
In today’s episode, Bryan talks about the importance of employer branding, especially considering the changes that continue to be witnessed in talent pool.
Listen in!
Media Handles
https://www.ph-creative.com/
https://www.linkedin.com/in/bryanadams1/
https://www.linkedin.com/company/ph.creative/
https://twitter.com/phcreative
https://www.instagram.com/ph.creativelife/
https://www.facebook.com/Ph.Headquarters
https://www.youtube.com/user/PhCreativeVideo
Books:
Getting Goosebumps: A pragmatic guide to Effective Inbound Marketing and Talent Attraction
Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
We're specialist employer brand agency, and are calibrated to work with large global brands with complex talent audiences.
It could be argued that people are the only competitive advantage left in business, everything else can be commoditized or automated.
In this day and age, there's a significant correlation between how organizations treat their people and brand sentiment across the board.
We go into organizations, help them define and better articulate their employee experience and shape a reputation as an employer, that's going to help their organization move forward.
We’re yet to go into an organization and not find that thing that makes them unique.
A good employer brand should repel more people than it compels.
Often, the difference between why you join an organization and why you stay is significant, and a lot of the time, that's because the expectations aren't appropriately set right from the outset.
Often when applying for jobs, the percentage of valued applicants and the percentage of valued candidates is usually pretty low, because you have candidates applying for roles that don’t match.
Everybody wins if organizations get confidence to lean into the harsh realities of the roles because it reduces the volume of applicants.
Commercial break
Organizations that make business decisions every day based on their values and guiding principles are fantastic to work with.
In organizations where employees find purpose and meaning in their work, it bleeds into their social life and who they are as a person.
The secret sauce is finding something that resonates and fits into what already exists.
The best marketing dollars have been invested in telling stories about the people behind the brand, and as a result, we're seeing a shift in power where smart marketing is starting to harness employer brand.
Brand is nothing more than the endeavor to humanize a corporate entity.
The quickest way to find the source of passion and pride in your own career, or inside an organization is to talk about how a team was pushed to solve a problem or a challenge.
By having the conviction to polarize your audience based on what you believe, you clearly communicate who you are and what you believe in, as well as the value gained by identifying with that brand.
Employer brand doesn't have to be sophisticated or expensive, it just needs to be clear and thought through.
Small business owners need to think about employer brand and intentionally design the culture they want because it's much easier to scale something you want than change something that you don't much later down the line.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the dial in your destiny challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link: https://www.dialinyourdestinychallenge.com/register

Human- Centered Brand - Shaan Rais

“The fusion of the personal and the professional brand is more conducive to business and personal success than the separation of the two.” Shaan Rais
Cultivating a strong personal brand means your customers get to recognize you and associate you with your company in a positive way. This according to our guest today Shaan Rais, who also notes that having a strong personal brand is part of marketing and business development for entrepreneurs.
Leadership Development Expert and Industrial and Organizational Psychologist, Shaan Rais is a Professional Speaker and Branding Strategist with a Master’s Degree in Evidence-Based Coaching and another Master's Degree in Organizational Development and Change.
His passion and purpose are to take the world by storm with his time-tested leadership principles, evidence-based content, and high–voltage presentations. His challenging keynotes continue to motivate leaders to take ownership of their own development and revolutionize their persona in the organization, and outside in their personal lives. Through a significant social media presence, record-breaking online course, and Leadership Leverage Executive Coaching Community of Professional Entrepreneurs Shaan Rais has begun to Change the Face of Leadership and Business!
As CEO of his leadership development consulting firm, OmniSolutions Consultation, LLC, Shaan Rais is positioned to streamline the ascent of the accomplished organizational professional to success, help to strengthen and build teams, and assist in the personal and professional development of leaders, key executives, and strategic partnerships.
In today’s episode, Shaan talks about the cornerstones of leadership and personal branding, and the importance of being authentic when dealing with people as a business person.
Listen in!
Media Handles
https://www.shaanrais.com/
https://www.linkedin.com/in/shaanrais/
https://twitter.com/shaanrais
https://www.instagram.com/iamshaanrais/
https://www.facebook.com/shaanrais7
https://www.youtube.com/channel/shaanrais
Podcast Link: https://shaanrais.libsyn.com/
Books:
The Phenomenal Leader: Learn 31 Styles of Leadership in 31 Days
The 7 Prerequisites to Success: Pathways to Paramount Performance
In my youth, it was embedded in me to give back and to help people, strengthen their resilience and build people.
I chose leadership development and to reach back and help people because I understand a human and heart centered perspective when it comes to leadership and developing individuals.
The development of individuals evolved for me into the development of organizations and professionals.
Everybody is creating a brand all the time and that is exemplified by what they do every single day.
Because your life and every response that you get from people in the world is a result and a reaction or response to your personal brand, or lack thereof.
Self-awareness, self-regulation, emotional intelligence, and authenticity, are the four cornerstones of leadership development and personal branding.
I teach people to create their ideal life and then create the ideal business around that.
We use a framework called CSA that is an acronym for Clarify, Simplifying and Amplify.
If you want things to change, you have to change some things about you, and the way the world looks at you changes.
The entire world has changed, and if we don't change ourselves, then we can't keep up.
I teach that strategy happens above the shoulders, and tactics take place below the shoulders.
Commercial break
You have to bring your whole self to any situation and be authentic, because when you're being authentic with yourself, all ships rise when the tides come in.
We live right now in a dynamic that is ever shifting and evolving from one that was brick and mortar to click an order, as well as from on location to remote.
Remote leadership and remote work has uncovered that people actually work better outside of a compliance setting.
The fusion of the personal and the professional brand is more conducive to business and personal success than the separation of the two.
The key to open the door to massive impact and meaningfulness and world change is the personal brand being heart centered and human.
Authenticity marketing is the best way to get your message out there, because if you can't come to grips with your own self, then no one else will be able to come to grips with you.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the dial in your destiny challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle, in the dial in your destiny challenge.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link:
https://www.dialinyourdestinychallenge.com/register

Get Your Swag On! - Jeremy Parker

“If you build something that people want, you're going to get paid for it.” Jeremy Parker
There is no straight path to success, especially not in entrepreneurship. And as he navigated through the entrepreneurial path, Jeremy Parker discovered something else of importance— that success follows action which is focused on bringing value to people.
Jeremy is an award-winning documentary filmmaker and serial entrepreneur.  He is the Co-founder and CEO of Swag.com (Acquired by Custom Ink, Nov 2021).  Swag.com is the best place for companies to buy and distribute quality promotional products that you'll actually want to keep.  They work with 5,000+ companies including Facebook, Google, Amazon, Apple, Netflix, Spotify and Tik Tok.  Swag.com was listed as the #218 on the Inc 500 (2020) and #368 (2021) - fastest-growing private companies.  Jeremy was also named by CrainsNY as one of the 40Under40
In today’s episode, Jeremy talks about his journey in entrepreneurship, and why it is important to embrace failure as a part of the entrepreneurial journey.
Listen in!
Media Handles
https://swag.com/ 
https://www.linkedin.com/in/jeremyianparker/
https://www.linkedin.com/company/swag.com/
I went to Boston University, and became a documentary filmmaker, and I thought that that might be my passion.
I was always fascinated and interested in business, and started a T Shirt Company which helped me learn all the different aspects of business through that.
When the recession hit, we lost our customers because they had to close up shop, and I ended up writing an article to Mark Cuban that was shred on his blog for inspiration.
I met the CEO of NV sport, we became friends and we hit it off, and ultimately ended up starting a business underneath in the sport umbrella called Vote For Art.
I was always so interested in the promotional product space still, and realized that the industry was only getting bigger.
We went ahead and built the right platform for today's buyer who are millennials, understood the customer and made it the right experience for them.
We have sold over 30 million this year, and are on track to over 60 million, doing over 100% growth since we launched.
We're just really trying to help companies make the experience of buying quality swag, and then allowing them to actually distribute the swag to all customers.
We hold the inventory for them, manage it and give them the experience to connect.
I started swag because I had this love of promotional products from my early career, plus this new knowledge of how to build something in the right way that I thought was sustainable.
Commercial break
I am motivated internally to build things, and I think if you do a really good job of giving value to your customers, you'll ultimately get there.
If you build something that people want, you're going to get paid for it.
When the pandemic hit, we put all of our attention to building up the most robust platform for individualized distribution which allowed us to not only survive but to thrive.
As an entrepreneur, you have to be okay with failure because that's a constant when you're building a business.
When somebody doesn't want to work with you, it is a stepping point and a way for you to get better.
When I thought of swag and I started the business, it was all about offering stuff that people actually wanted to keep.
It's powerful when you get someone picks up a high quality product that has your logo in it, and have them get those impressions every single day.
A lot entrepreneurs starting off have a vision which makes them obsessed with the details of the product, and get the fear of launching it because it's not perfect.
With swag, I didn't build anything until I really understood the customer, why they're buying, why we were different and how we positioned ourselves.
We then started building the right platform and it made it such a better experience because we were focusing on the right buyer and we had the right solution for them.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the dial in your destiny challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle, in the dial in your destiny challenge.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link: https://www.speakmoremakemorechallenge.com/registration

The Power of Intent - April Martini

“You have to be brave enough to walk away when it's not right, and to also tell clients when it's not right for them.” April Martini
Cultivating honest and meaningful relationships in business is something that our guest today takes seriously. In her line of work, April Martini has seen the benefits of networking and what it means for the success of any business, and believes that for a relationship to have meaning, it has to be intentional and respectful.
April spent the first 15 years of her career exploring all the ins and outs of agency life. A firm believer that learning never stops and that experience is what equips us to face life’s many challenges, April built her broad and varied career accordingly. With a design and MBA foundation, followed by years at agencies focused on everything including branding, design, CPG, advertising and production, April spent her days doing much more than the work. She knows how to deal with tension, manage people and personalities, and how to choose the right work for the right clients, which is what really matters in business.
She brings her expertise to help others do it even better, especially when it comes to building new capabilities and the teams to support them. April believes that intentional and quality networking is fundamental to success in business, because building and maintaining strong relationships is what opens doors and moves businesses forward. 
In this episode, April talks about how her company helps businesses get ahead through marketing and branding.
Listen in!
Media Handles
https://www.forthright-people.com/
https://www.linkedin.com/in/april-martini-3197644/
https://www.linkedin.com/company/forthright-people/
https://www.instagram.com/forthrightpeople/?igshid=YzAyZWRlMzg%3D
https://www.facebook.com/forthrightpeople.marketingagency/
Podcast Link: https://www.forthright-people.com/podcast
Throughout my career, I learned early on never to burn a bridge.
My initial model was born out of the desire to focus on what was meaningful to the client's business, and give them the best of the best when it came to talent.
At Forthright people, it is about making sure that we take care of our clients, and building respectful relationships.
With regards to intentionality, I always encourage people to go tap for the next thing.
We have clients that we're supporting to build whatever marketing function that they are in need of.
We also have the training piece where we do a combination of support and training as well as doing the traditional marketing agency work for the business.
Our very first conversation with clients revolves around peeling back the layers to understand where they are and their why.
We have seen too many businesses struggle by just doing the marketing things, instead of really finding partners that can help them achieve goals through marketing as a support function.
Commercial Break
Initial conversations help us get to know the fundamentals of who they are and where they're coming from, as well as ascertain whether or not they're ready for the opportunity.
You have to be brave enough to walk away when it's not right, or to tell clients that it's not right for them at this point in time.
We work with clients to educate them and help them understand their business, as well as bring them out of the weeds of their business, so that they can see the bigger horizon.
Always take your vacation and take time for yourself.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the dial in your destiny challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link: https://www.speakmoremakemorechallenge.com/registration

Brand Love - Anne Candido

“Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.” Anne Candido
Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to create an authentic relationship that they alone own will continue to be paramount for growth. This, according to our guest today, Anne Candido, is Brand-Love, and it helps companies create tangible value that makes customers stick with them.
Anne grew up at P&G - but don’t let that fool you - her path was anything but traditional. She spent her first decade in R&D and Product Development and her second in Brand Marketing and Communications. Through this, Anne learned (sometimes the hard way) the imperative role brand building plays to cultivate successful individuals and businesses.
Anne’s mission is to help all businesses and the individuals within them realize their Brand-Love potential. Because it doesn’t matter the size of your business, how long you have been around, the number of people you have or the amount of money you make, forming Brand-Love connections is possible and should be a focus at EVERY STEP on the business journey. It is how commodities become brands and brands become franchises.
Media Handles
https://www.forthright-people.com/
https://www.linkedin.com/in/anne-candido-5156929/
https://www.linkedin.com/company/forthright-people/
https://www.instagram.com/forthrightpeople/?igshid=YzAyZWRlMzg%3D
https://www.facebook.com/forthrightpeople.marketingagency/
Podcast Link: https://www.forthright-people.com/podcast
Book: The Super- Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely
As I progressed through my career, I decided I wanted to get close to the decision making process, which led me into brand communications and marketing.
I got my education on branding and marketing through a lot of experience and understanding how everything works.
The idea of brand love is a fundamental way to really grow brands.
You have to build an emotional connection to your brand in different ways, in order to continue to grow your brand.
What we now do as part of forthright people, is to help small and medium sized businesses understand what their potential is in order to scale and grow their business and brands.
Branding and marketing is about consistency and a philosophy which is about putting brand first, thinking about your business from a standpoint of it being a tangible thing.
When your brand has life, it starts to take on these emotional connections with people and helps it to mean something to people beyond just the thing that you're selling.
The thing that you're actually selling is an emotional connection that people are going to take away from the experience that they're having either through your product, service or through you.
We see our personal brand in three different ways which include your characteristics, your appearance, and your behaviors and actions.
Making that switch of cultivating your personal brand outside your corporate environment, is the biggest transition you're going to have to make as an entrepreneur.
You have to put yourself in the perception and mindset of other people that are going to be a potential targets and start to re-calibrate based on that.
Commercial Break
Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.
It's those emotional connections that create that tangible value, which without it, you're basically just a commodity competing on price.
A brand answers three questions including; who am I? how am I different? and why do you want me?
What we really appreciate about human interaction and human relationship, and what we believe is fundamentally needed in marketing and branding is the truth.
Our whole way, our brand character, the way that we behave, and the way that we interact with others is to always be forthright, but respectful.
A lot of times we develop the product that we want, and then try to make it fit somewhere versus thinking about it from the lens of who we actually want to like us.
Embrace the fact that your stories and your personal brand are unique.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or Consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the Dial In Your Destiny Challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link: https://www.speakmoremakemorechallenge.com/registration

Digital Surgeons - Pete Sena

“Marketing and branding isn't magic, but a great brand is magnetic.” Pete Sena
In this era of technology, business continue to look for ways to draw on rich customer insights in order to enhance their products and services. Similarly, the business environment continues to become more competitive pushing businesses to find ways in which they can remain sustainable and thrive. Pete sena helps businesses translate their marketing plans into action, and highlights the importance of data when planning for marketing.  
Pete is a design-led entrepreneur who loves to partner with future-forward founders, entrepreneurs, and business leaders to unlock new possibilities and growth.  Pete co-founded Digital Surgeons, a forward-obsessed brand experience consultancy. He is a dedicated collaborator who uses creativity to mix visual branding, storytelling, and user experience to deliver results-driven, future-forward growth marketing.
By combining the unique power of human creativity and curiosity with leading-edge analytics and technology, Pete empowers fellow founders and forward-thinking business leaders to uncover transformative possibilities, paving the way to unconventional paths to growth. For nearly 20 years, Pete has built and led cross-functional teams that have delivered a number of successful multi-channel programs and activations, ranging in scale from venture-backed startups to Fortune 50 organizations.
In today’s episode, Pete talks about marketing and why it is important for businesses to understand how they can tell their story to customers.
Listen in!
Media Handles
pete@digitalsurgeons.com
https://www.linkedin.com/in/petersena/
https://www.linkedin.com/company/digital-surgeons-llc/
https://twitter.com/petesena
https://www.instagram.com/digitalsurgeons/?hl=en
https://www.youtube.com/c/petersena
Podcast Link: https://lp.digitalsurgeons.com/forwardobsessed/
We are a demand design consultancy and we help businesses design growth.
Through branding perspective or messaging, we help clients with tactics like websites and different marketing channels that help their businesses to thrive.
One big thing that all of our most successful clients have in common is their ability to listen and take on and try new things.
We only want to work with companies that we can help to demonstrate the ROI, because we're not in the business of just making things pretty.
Data is important, and is not just necessarily looking at spreadsheets and analytics data, but qualitative as well.
We came up with this framework that we call the Four Green Lights, which are team satisfaction, customer satisfaction, driving business impact and profit.
Since we're in the people business, the talent that we're able to attract and retain is ultimately what enables us to do the best work for our clients.
I really believe that a lot of companies don't measure success the right way.
One of the first things we do when we come in is we understand how you know when you're successful.
If you're not clear with your organization about what you stand for, and what you're trying to deliver against, it's really easy to have competing commitments.
Commercial Break
The first thing that I always like to make sure that the leadership of my clients understand is what makes them different, and what makes them better.
When the leadership can say what makes them different and better, and then their customers say the same thing, then the overlap of that Venn diagram is where the magic happens.
The greatest way to do that is to understand how to tell your story.
Marketing and branding isn't magic, but a great brand is magnetic.
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Thank you to our August Sponsor: Dial in Your Destiny Challenge or Moira Ní Ghallachóir
Are you a coach or consultant? Do you want to get premium value clients using speaking, and create a lifestyle of freedom and impact? Then the Dial in Your Destiny Challenge is for you.
Over the last seven years, Moira has been learning everything she could about speaking and what it takes to make offers that people take action on fast.  Moira invites coaches and consultants to learn how they can use speaking to fill their business with clients and create an amazing lifestyle.
Moira will share with you the exact same strategies that she used to make multiple six figures. There are two ways you can join this challenge as well, not just one. The first one is free, and the second is the VIP experience, and you will be able to walk away from this challenge with strategies that you can start implementing in your business right away.
To sign up, click this link: https://www.speakmoremakemorechallenge.com/registration