Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Friday Jul 01, 2022
Stand in your Truth -Michael S. Seaver
Friday Jul 01, 2022
Friday Jul 01, 2022
“Be the person you needed when you were younger, and if you do that, you're going to find a tremendous meaning and joy in life.” Michael S. Seaver
The workplace continues to evolve, as people become more aware of themselves and what they want. It is therefore important that the leaders of today understand the trends and align themselves accordingly. Michael S. Seaver provides coaching for leaders to help them unlock their potential and says it all goes back to finding your authentic self and being true to who you are.
Michael S. Seaver is an award-winning executive coach, leadership consultant, keynote speaker, and author. He’s on a mission to unlock human potential to help people uncover and live their purpose, and live a more meaningful and authentic life. His unique methodology has revolutionized how leaders can live authentically and how organizations engage employees. He offers no-nonsense strategies to help people find confidence in their life’s narrative, commonalities across generations working today, and ways to communicate with emotional intelligence.
Michael’s newest book, I Know, A Practical Guide For Awakening To What’s Within And Finding Work-Life Integration, is a how-to guide Michael uses with clients walking you through the three phases of personal transformation and nine processes you can complete alone or with trusted friends. The book tells Michael’s raw and authentic story, offers research-based psychological truths, and is full of real-world client examples. After reading I Know, you’ll transition from believing life’s answers come from outside yourself to knowing you can discover the answers already inside yourself.
For more than 25 years, Michael has lead teams and has coached global leaders since 2011. He’s invested thousands of hours in the “arena” managing personal and organizational change, guided others to uncover their lives’ missions, and taught leaders how to create psychological safety by inviting employee life experiences into workplace.
Featured in numerous publications such as Forbes, Authority, Medium, Thrive Global, Arizona Republic, Business Journals, Accounting Today, Financial Executives International, Best Companies USA, Michael has shared his experiences widely. He is a frequent guest on international podcasts and has served on a variety of boards of directors. Michael graduated from the Thunderbird School of Global Management with a MBA and speaks a bit of Mandarin. He is certified by TTI Success Insights to administer the DISC, 12 Driving Forces, Emotional Intelligence assessments.
In today’s episode, Michael talks about his passion for coaching, and how he unlocks people’s potential. He also talks about the motivation behind writing his book and the hurdles he had to overcome to make the book a reality.
Listen in!
Social Media Handles
http://michaelsseaver.com/
https://www.linkedin.com/in/michaelsseaver/
https://twitter.com/michaelsseaver
https://www.instagram.com/michaelsseaver/
https://www.facebook.com/MichaelScottSeaver
https://www.youtube.com/user/SeaverConsulting
I worked at the Four Seasons Resort in north Scottsdale where I learned an awful lot about customer service, giving back and anticipating guests needs.
After my MBA I took a full time job at one of the nation's largest healthcare systems as the director of talent sourcing.
I always wanted to do coaching, and in February 2011, I launched my coaching practice as it is now.
I am an executive coach and I do offer team trainings, I speak publicly and serve as MC for events, and I also have online courses.
My life's mission is about how I can unlock potential and give other people hope.
I've helped a lot of folks define what their life's mission is, or define what their personal brand is, and then figure out ways that they can share them openly.
I've also really enjoyed helping people become coaches, which then creates an entire ecosystem inside of a company or organization for other coaches.
We're moving forward to a very different time in human history, where people are going to stand in their truths in ways that they never have before.
Our job as coaches and leaders is to help people believe in themselves in ways that they might not have before.
We are moving to a time where people are slowing down, and finding an objective framework on how to distribute their time into things they genuinely care about.
Commercial Break
We have moved to what astrologist referred to as the Age of Aquarius.
Organizations that are upscaling their people are the ones that are going to have the most engaged and productive staff.
Now is the time to create those collaborative workspaces where people can truly express themselves in a more connected environment.
In March of 2020, I got this epiphany and I reached out to a writing coach that I had known.
The summer of 2020 was an enormously challenging emotional time for me, because I was confronting a lot of my own fears to tell some of the stories that I tell in the book.
I had to challenge myself and get really deep into my own heart and soul to tell the stories that I told but it has opened up doors that I would have never ever considered.
The more niche or specific that you are, the more depth oftentimes the help that you can provide is.
I encourage everybody watching or listening to take the time to really start to share yourself more openly, because you never know who you're going to uplift.
Be the person you needed to be when you were younger, and if you do that, you're going to find a tremendous meaning and joy in life.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around thne globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Wednesday Jun 29, 2022
Ascend Your Start-up - Helen Yu
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
“Explore life in whatever form it takes, be curious, leave your comfort zone, and embrace courage in small and big ways, because you have amazing answers just waiting inside you.” Helen Yu
The path towards growth and prosperity is long, and sometimes difficult. Embracing the opportunities that life presents ensures that we not only become a better version of ourselves, but also propels us towards living a life of purpose. Helen Yu has been working with entrepreneurs to help them scale their businesses, and highlights the importance finding purpose for starting and running a business.
Helen Yu is the founder and CEO of Tigon Advisory and WSJ Best Selling Author. She drives growth for tech companies from start-ups to global titans like Oracle and Adobe, and helps CEOs achieve multibillion-dollar revenue growth and record profitability. She’s a board advisor to fast-growth SaaS companies and is on the board of the Global Cybersecurity Association. She’s a top Twitter influencer with a 10M+ weekly reach and was ranked a Top 10 thought leader by Thinkers 360, and a top 10 digital transformation influencer by IBM. She’s spoken at SXSW, TiECon, DMS, and Money2020.
An avid adventurer who trekked to Mt. Everest base camp and ice-climbed glaciers, her book Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth won first place at the New York book festival, Firebird award and first place in Entrepreneurship & Small Businesses at American book festival in addition to achieving WSJ Best Seller. Helen’s CXO Spice Talk podcast is named as the top 70 podcast to listen to in 2022.
In today’s episode, Helen talks about her career experiences that led her to living her purpose. She also shares the motivation behind writing her book.
Listen in!
Social Media Handles
https://tigonadvisory.com/
https://www.linkedin.com/in/tigonhyu/
https://twitter.com/YuHelenYu
https://www.youtube.com/channel/UClZX2qjIQaEgjUnOMycBDog
https://www.podcasts.com/cxo-spice-talk
Book: https://amzn.to/3yif3fS
I enable global players to scale through people first framework because I'm passionate about the voice of customer when it comes to digital transformation.
Growth does not happen by accident, and is not sustainable in any organizations where the culture is not a people culture.
I was a financial analyst at a manufacturing company, but later got into tech and learnt how to code and design applications for the largest financial banks and insurance companies across the globe.
The risk I took to get into tech was worth it because that was what got me to where I'm at today.
I came to the US in 1991 to pursue education, and got my first job in the mailroom at a corporation.
I got an opportunity and ended up going working for the same company as a Treasury Department.
There are random opportunities that you have to seize and be bold enough to talk to people when they walk in.
I always say network with people, when you are not in need of anything.
Commercial break.
My purpose in life is to tenfold other people's success, and my book is about thinking about the framework for tech startups.
It talks about the five functional fundamental growth disconnects that trap startups and keeps them from reaching the summit, and from touching the sky.
I intended to empower founders and CEOs to self-reflect and grow as they progress and scale their business.
I challenge clients and co-workers to be curious seeker, and this book helps people understand the questions to identify blind spots as they scale their business.
The book is not just about business, but also about my experience climbing Mount Everest base camp to keep a secret that I promised my grandma to spread her ash there.
When you're a founder, you need to know why you start a business, and when you stick to that mission, your success rate is much bigger.
Curiosity is a prerequisite for dreaming and is the rock of innovative thinking, and I inspire curiosity when I work with my customers.
We as leaders, we can always help people to tap into their potential by encouraging and inspiring their curiosity.
Explore life in whatever form it takes, be curious, leave your comfort zone, embrace courage in small and big ways, because you have amazing answers just waiting inside you.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Friday Jun 24, 2022
Count-On-Able -Jeff Cohen
Friday Jun 24, 2022
Friday Jun 24, 2022
“Both employers and employees need to be empowered to know what their strengths and weaknesses are.” Jeff Cohen
Freedom is the dream of every entrepreneur. Developing leaders and teams with an ownership mindset is the ticket to achieve it. Jeff Cohen, founder of six businesses, now presents Count-0n-Able as the new and rapid success framework that guides CEOs to make this happen.
Jeff is a seasoned Executive with over 20 years as CEO and has worked with over 300 CEO’s, Business Owners and Executives. He is a sought-after Coach, Speaker and Mentor. He is unashamed of his many failures as they have provided the rich proving ground to accelerated success.
In today’s episode, Jeff talks about his journey being an entrepreneur, his book, and why every leader should inspire their people to be Count-On-Able
Listen in!
Social Media Links
www.clevelroundtable.com
https://www.linkedin.com/in/jeffcohen/
https://twitter.com/JCSocial
https://www.instagram.com/jeffgcohen/
https://www.facebook.com/clevelrt
When I moved into starting my own company, I found that tech was an interesting niche at the time.
When you take small bites, and adjust how you move along the way it improves performance, and enables you to accomplish goals on time, budget, and with all of the features people want.
During the economic recession in 2007-2008, I shut my software business down.
I started a granola bar business and we started growing it rapidly, but it was really hard work, and the margins were not what I needed them to be.
I went to work at IBM, and then did a program called the team management leadership program.
I did a self assessment like the very the first three months of the two years and I saw that I was a crappy boss.
The number one thing that happens in a company that creates failure is ineffective communication.
What makes the difference for people is when there's effective communication.
Commercial break
Most leaders are not lifting people up into leadership, and the result is that they never have a business that grows with and without them.
Both employers and employees need to be empowered to know what their strengths and weaknesses are.
The most important thing a business leader can know is what they cannot count their employees for.
In a matrix environment, honesty has to start from the top.
Don’t just be accountable, be Count-On-Able!
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Wednesday Jun 22, 2022
Conscious Capitalism - Gopal Erinjippurath
Wednesday Jun 22, 2022
Wednesday Jun 22, 2022
“Today more than ever, climate is part of the frontier narrative when it comes to the geopolitical landscape or the financial regulatory landscape.”Gopal Erinjippurath
Climate change is now a fact of life on many fronts including geopolitically and in business. As the world becomes more aware of the impact of climate change, more opportunities come up to make a difference. It is however clear, that despite there being a great deal of information out there, many business are unsure about how to interpret and use it constructively. Gopal Erinjippurath has been working with businesses to help them understand better the link between their businesses and the climate.
Gopal serves as CTO and Head of Product at Sust Global, a venture focused on geospatial analytics for climate adaptation.
Most recently, he led the Analytics Engineering team at Planet Labs (NYSE:PL), an integrated aerospace and data analytics company that operates history's largest commercial fleet of earth observation satellites. Planet Analytics serves a range of customers from city planning teams in governments and the World Bank to defense and intelligence functions across the world. He is known for agile engineering execution from concept to scalable high quality products. He has been an invited speaker at global industry conferences like Google Cloud Next and leading technical conferences in the machine learning space such as ICML, CVPR and NeurIPS.
Previously Gopal managed teams working on industry-leading analytics products from early concept demonstrations to multiple customers at Captricity (Acquired by NASDAQ:SSNC) and Harvesting Inc, where he advised the CEO. Previously he led the algorithm engineering development of Dolby’s (NYSE: DLB) first imaging display product, the Emmy Award winning Dolby Professional Reference Monitor. Gopal holds an MS in Electrical Engineering from University of Southern California and completed the Ignite Program, connecting technologists with new commercial ventures, at the Stanford Graduate School of Business.
In today’s episode, Gopal about what they do as a business, and why it is important that businesses begin to seek awareness of the impact of climate change to their financial bottom line.
Listen in!
Media links
www.sustglobal.com
https://www.linkedin.com/in/gopalerinjippurath/
I categorize myself as a scientists and primarily looking at data on geospatial data which is linked to location.
We are enabling businesses to understand the impact of the changing climate, to their holdings and their financial bottom line.
Today more than ever, climate is part of the frontier narrative when it comes to the geopolitical landscape or the financial regulatory landscape.
The access to businesses to clean valid and trusted data around the changing climate across the world has been limited.
Sust Global intends to transform that and enable the ability across the economy towards using a shared set of commonly known parameters around climate data.
I started my career in multimedia, and later got inspired to pursue a career on focusing environmental data.
Climate is a global phenomenon and the changing climate doesn't affect just one person in a specific way, rather it affects different people in different ways.
As climate becomes mainstream in the dialogue on the geopolitical as well as the regional and the Civic scales, we begin to see the desire in the public to invest in climate consciously.
When businesses need to enable the climate conscious avenues, then they seek to use climate data in new and creative ways.
Pragmatic solutions that brings into account the changing climate need to also account for the state of affairs today.
Being able to identify the conflicting demands of the present and the future are kind of what an entrepreneur has to figure out in this fast moving ecosystem.
Commercial break
There's a gap between the community that understands climate, and the community that wants to use climate but doesn't understand it.
We are trying to limit that gap in the venues that we serve, but it will take a while, and so the time is now for us to get more educated and aware of what climate actually is.
Previously, the big migration angle was around opportunity, and geo arbitrage, but I believe climate is introducing a third dimension.
When it comes to opportunity around the emergence of these capabilities, there has been an unprecedented lot of awareness around discoveries and the use of data.
There is a growing awareness and people having the sense of purpose, where they start to look at what they can do with their skills to address this problem, and benefit in the process.
There is also the emergence of cross functional and interdisciplinary teams, which creates some unique opportunities.
One can pick up enough of the foundation knowledge, and create a shared understanding, and then work with others in different domains to create new opportunities.
In this connected world where we're all working remotely, it's a great time to pick up new domains because big business opportunities exist at the intersection of domains.
Inherently product development is an iterative process and being comfortable with imperfection in the early days.
Work with others who are comfortable with imperfection, so that they can be encouraging and partner with you on that journey.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Monday Jun 20, 2022
Spark Your Technology! - Bob Armbrister
Monday Jun 20, 2022
Monday Jun 20, 2022
“If you feel like you are behind in technology adoption, just think about why your customers choose you and get started there.” Bob Armbrister
Organizations are constantly faced with the pressure of not only delivering to their customers, but doing so in an efficient and effective manner. As technological innovation increases, businesses get to decide the tools that can help them perform optimally and achieve their goals. Bob Armbrister has been helping businesses make viable decisions around technology, and says that when adopting new technology, stakeholder involvement is key to success.
Bob Armbrister serves as the President and CEO of SPARK Business Works, a business-first team that designs and builds custom software solutions in manufacturing, construction, healthcare, and professional services. He leans on his 15 years of executive experience to implement "The SPARK Way" – an approach of practical innovation that helps business leaders build tech that gets adopted and delivers ROI quickly. SPARK specializes in custom software, strategic design, business dashboards, and data integration.
Bob was recently selected as a 40 Under 40 leader by the Grand Rapids Business Journal and SPARK was named to the Inc 5000 Fastest Growing Private Companies and Michigan 50 Companies to Watch lists. SPARK is recognized nationally for helping firms build and adopt technology solutions that result in “practical innovation”.
In today’s episode, Bob talks about his company and how they help their clients get the best out of technology. He also discusses on the importance of considering stakeholder input when introducing changes in the organization.
Social Media Handles
https://www.linkedin.com/in/bobarmbrister/
https://www.linkedin.com/company/spark-business-works/
At Spark, we helping clients, mostly in the small middle market, make good decisions around technology.
We also have just acquired a digital marketing agency so we can help our clients with the marketing side of their technology strategy.
We want to build something that's flexible that will enable the people in my team spend as much time with their loved ones.
Where we really thrive with our clients is on the custom side where we build technology tools for clients to help amplify their competitive advantage.
We do websites, marketing automation, ecommerce among others and all of it is business focused.
Most technology failures occur when there's a closed-door room when constructing software tools, and so we have adopted user centered design thinking approach when providing solutions.
We ask clients to tell us where they are going and why, and that's important because they need to communicate that to their stakeholders when we're trying to help with the roadmap.
We start with rolling out the minimal viable product that's going to impact the business positively, and then iterate from that.
If you can bring everyone to the table early on and make them part of the process, they're going to be promoting the project when it gets rolled out.
Commercial break.
When engaging clients who have multiple business units, it's really about understanding the needs of all stakeholders and how to manage those needs.
Focusing on the end result of standardization at all costs may result in loss on the culture side.
You can still have all the great standardization and the benefits of one solution, but with an interface that's specialized for the end user.
If you feel like you are behind in technology adoption, just think about why your customers choose you and get started there.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Thursday Jun 16, 2022
Finding Simatree - Patrick McCreesh
Thursday Jun 16, 2022
Thursday Jun 16, 2022
“Even if we come up with all the best ideas in the world, but they're not adopted nor used in any organization, they won't succeed.” Patrick McCreesh
Organizational alignment is the key to any successful organization. While organizations continue to establish themselves and adopt the latest technology, it also important that they pay attention on their people and how they fit in to the overall vision of the organization. Patrick McCreesh has been studying behaviors within organizations and says that technology has to be centered around people for it to work sustainably.
Patrick McCreesh provides executive leadership on strategy, analytics, and change management through consulting, facilitation, and research. He successfully leads teams to develop strategic plans, analytics programs, and guide change management on large-scale transformations. Patrick designs and executes institutions that are built to last with 18 years of consulting experience including more than a decade with consulting-leader Booz Allen Hamilton. He is a leader in the global change management community.
Patrick brings global best practices to each engagement as a Certified Change Management ProfessionalTM, a Prosci Certified Practitioner, and a Project Management Professional. He also teaches change, leadership, and team development at George Mason and Georgetown Universities, and serves on the Association of Change Management Professionals (ACMP) Global Board.
Patrick has co-authored two books titled, ‘Stuck: How to WIN at Work by Understanding LOSS’ and ‘Workplace Attachments: Managing Beneath the Surface (Routledge Research in Employment Relations).’ He completed his Ph.D. in Public Policy from George Mason University, earned a Master of Public Policy from Harvard’s Kennedy School of Government, and he holds a BA in Foreign Affairs and History from the University of Virginia.
In today’s episode, Patrick talks about technology and why it is important that organizations consider the people aspect as they adopt technology. He also talks about the motivation behind writing the book, Stuck.
Listen in!
Social Media Handles
https://www.simatree1.com/
https://www.linkedin.com/in/patrickmccreesh/
https://www.linkedin.com/company/simatree/
https://twitter.com/simatree1?lang=en
https://www.instagram.com/simatree_1/?igshid=pvmjf4i8n69m
Books
Stuck: How to WIN at Work by Understanding LOSS’
Workplace Attachments: Managing Beneath the Surface (Routledge Research in Employment Relations).
Simatree is founded on the idea that that technology is really about people, and that if you get technology right, you will be able to empower your organizations the right way.
When we come in and work with organizations, we start with people by looking at what do people need in order to succeed around their technology usage.
Our motto at Simatree is exceptional people empowering exceptional people, and from the start, we've wanted to find great people that we could bring together and align with great businesses.
Everything for us is about alignment, and when you do that with your people and your technology, then powerful things happen and organizations can realize their potential.
Sometimes organizations don't quite know why they’re rolling out a technology in the first place which can lead to a total mismatch between a strategy with a technology rollout.
The goal of what we try to do in our change management work is create a more effective alignment so that people can see themselves in what's happening.
People get stuck because they're used to doing their jobs and living their lives a certain way, which is informed by what we call MEL: Memory, Emotions and Learning.
When we come in to change that, we try and make the most effective to help them understand why they need to create new memories and effective emotions that will help them get unstuck.
Commercial break
My co-author Victoria Grady, and I teamed up and over a decade we have looked at about 130 organizations, pulled the data to write a book.
We hope that the book gives someone a little bit of guidance on how they can get unstuck for either something personal or something in the workplace.
Each chapter has exercises at the end to help people apply the concepts and the exercises at any level.
Research suggests that there was flexibility at the start of the pandemic because people did all go through a shared experience.
Now, organizations have a challenge around building culture due to increased flexibility and loss of human connection, yet building culture ultimately does require some connectivity.
If you're not thinking about how you're creating and teaching the next generation in this time, they are going to walk out of the door because they won't feel like they're growing.
Even if we come up with all the best ideas in the world, but they're not adopted nor used in any organization, they won't succeed.
Regardless of your position in your organization, the key to helping people when they're stuck, is to try to make sure that you understand and connect with them by being empathetic.
Make sure you leverage your memories, emotions and learning to connect with other people's memories, emotions and learning, because that's how you're going to get through to them.
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Tuesday Jun 14, 2022
Talent Stacker - Bradley Rice
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
“Stop doubting yourself and give yourself a chance to succeed.” Bradley Rice
As companies continue to invest in powerful tools for customer management and sales productivity, they also continue to face a challenge where the demand for technical talent far outweighs the available supply. Our guest today, Bradley Rice is an experienced tech professional and says that anyone can pursue a career in tech, and all you need is a belief in your abilities and taking a chance.
Bradley has worked in the Tech Ecosystem for over 10 years and became one of the highest-paid Tech Professionals in the world making $225,000 working just 20 hours per week. Although this incredible career positioned him to retire at 31 years old, he was determined that he wasn't done with his professional career and started Talent Stacker as a service to put others on the same path that led him to Financial Independence. He has now helped over 20,000 individuals start their tech careers with no degree, no tech background with a starting salary of over $70,000 in an average of 5 months!
In today’s episode, Bradley talks about the opportunities available in the tech space and more specifically how his company helps people build flourishing careers as Salesforce professionals.
Listen in!
Social Media Links
https://www.linkedin.com/in/bradforce/
https://www.facebook.com/groups/salesforceforeveryone
https://www.tiktok.com/@salesforceforeveryone
Podcast: https://podcasts.apple.com/us/podcast/salesforce-for-everyone-by-talent-stacker/id1613182350
What we do at talent stacker is provide resources for people who want to get into tech as a career, and we take anyone and everyone and we help them land entry level jobs.
We have helped 10s of 1000s of people through our free resources, and over 1000 people through the membership in just 12 months.
We're looking at about 9 million new jobs being created in the next four years, and so there's a lot of room for everyone.
Sales Force is a mega corporation headquartered in San Francisco, and sells its platform, Salesforce, to hundreds of 1000s of companies all over the world.
These companies need Salesforce professionals internally to help them get the most out of these tool, and that's who we work with.
At Talent stacker, we equip individuals with the technical knowledge they need to use the salesforce tool, and also all the soft skills to get jobs.
All of our members are guaranteed hands on experience by working on actual Salesforce projects on a volunteer basis.
Companies need Salesforce professionals so that they can actually benefit from the value that Salesforce brings to their companies.
We have a five day challenge that people can take at talentstacker.com/shock and once done, someone should have a pretty clear understanding of whether or not this is interesting to them.
Commercial break
I've been a Salesforce professional since 2010, and I worked one year in office, but then have been working remotely since 2011.
Salesforce is cloud where programs are not stored on your computer and so you could access it from any location and don’t need to be in your office.
Our program at Talent Stacker is lifetime access and that's because we're here to help people with real lives.
The program takes five months on average, whose milestones include 3 months of getting Salesforce administrator certification, and working on the LinkedIn presence.
After being certified, our members join a volunteer project to polish skills and allow them to work on real projects and be part of a team.
For individuals who are still undecided on the direction to take with their careers, they can start with the five-day trial and decide whether sales force career is for them.
Stop doubting yourself and give yourself a chance to succeed.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Friday Jun 10, 2022
Famously Friendly Humans - Jeff Arnold
Friday Jun 10, 2022
Friday Jun 10, 2022
“Technology does not in itself, create growth, rather it allows great companies to accelerate that growth.” Jeff Arnold
The complexity of insurance products and diversity of providers, along with the increasingly essential roles of insurance, has made it hard for individuals and even some insurers themselves, to understand the insurance industry. Jeff Arnold, has been in the industry for a long time and is now in a mission to help people understand their insurance options, by simplifying the information in a human friendly manner.
Jeff Arnold, president of RIGHTSURE, INC. has been an industry leader for nearly 30 years. He is an expert on insurance mergers and acquisitions, managing deals ranging from six figures to more than $100 million.
He has authored Four Number One Best-Selling Books on Insurance and Technology, including: “The Art of the Insurance Deal” and “How to Beat Your Insurance Company,” His writings and leadership focus on reengineering the insurance environment to be more policyholder friendly.
His latest venture is a newly created platform called Rateguard: A DONE-FOR-YOU service leveraging RIGHTSURE’S award-winning and innovative technology that intends to END INSURANCE SHOPPING as we know it and disrupt the entire insurance eco system.
In today’s episode, Jeff discusses about how his company simplifies insurance matters for their clients, and how technology plays a part in that.
Listen in!
Media Links:
Websites: www.jeffarnold.com; www.rightsure.com
LinkedIn: https://www.linkedin.com/in/rjefferyarnold/
Twitter https://twitter.com/jefferyarnold
Rateguard project is a passion project for me.
We have had lots of people working to find every available discount by every insurance company on our platform to help people save money.
Over the years, people have been programmed by the commercials by insurance companies to think that the only differentiator is price, and nothing could be further from the truth.
We created Rateguard, which is an insurance shopping platform, that has discount discovery infused in it and a lot of artificial intelligence behind it.
People spend a significant amount of money for insurance, so we teach people using our platform to think holistically about what you're going to spend and develop a plan.
Commercial break
I looked back at the phases of my career and was able to consolidate it all into this offering now in a neat fashion.
We took two years to design the product and build it using our famously friendly humans, layering in artificial intelligence
It has taken us a long time to get here, but we're getting some exceptional growth and that's what's fun about it.
Our famously friendly humans is our hallmark and we use technology to accelerate that.
Technology does not in itself, create growth, rather it allows great companies to accelerate that growth.
When you are intentional about that user experience and the customer journey, you can wow people.
If you try to use technology just for profitability and for financial gain, it'll be short lived, so technology is part of our business, but it's infused with our humans.
There are no ordinary moments, so be in that moment and drape those moments in.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Wednesday Jun 08, 2022
COBOT Nation - Gil Mayron
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
“I want to make sure that I'm getting a lot of thought leadership out there in the industry, with the hope that more and more people will get more accustomed to automation.” Gil Mayron
Automation is here with us, and has been taking place at a global level for a while now. For businesses that have embraced automation, the results speak for themselves. Yet still, other businesses see automation as a futuristic development that is yet to change the way we do business. Being at the center of the revolution, Gil Mayron notes that automation is here to stay, and that the businesses that don’t embrace it will most likely decline in the coming future.
Gil Mayron is the Founder and CEO of Cobot Nation, Architects of Automation. Gil is a pioneer of the consumer 3D Printing industry aas the founder and CEO of Botmill 3D, which manufactured and sold the first fully assembled consumer 3D printers. Botmill was acquired by 3D Systems Corp (NYSE:DDD). Mr. Mayron continued to lead corporate development strategies for the consumer division at 3D Systems. He composed the first ever licensing deals involving 3D printing with Sony, Viacom, NBA, Dreamworks and many others.
Over the past decade plus, Mr. Mayron has molded much of the 3D printing industry as it relates to manufacturing and innovation. His expertise in the creative application of such technologies, not only led him to be a leader in capital equipment sales, but an integral influencer and driver of strategic development solutions for his customers. This includes time spent as Chief Marketing Officer for Graphene 3D Labs, in which he created their first collaborative conductive material agreements with Lego, Bosch, and LocalMotors, and as Director of 3D at AIS
As a recognized leader in the early adoption of hardware manufacturing technologies, Mr. Mayron currently sits on the Board of Directors for the UNLV School of Engineering. He's previously held a Board position with Mosaic Manufacturing, a 3D Printer Hardware Co. He is a current contributor and retired faculty member at the Adelson Educational Campus in Las Vegas, NV, where he facilitated their state-of-the-art technology incubator, helping students ideate and execute startups.
Gil Mayron currently resides in Las Vegas, NV with his wife and two children.
In today’s episode, Gil talks about his journey that led him into venture in to cobots. He also explains why automation is inevitable, especially where businesses efficiency and consistency is is crucial for success.
Listen in!
Media Links;
https://cobotnation.com/
https://www.linkedin.com/in/gilmayron/
https://www.linkedin.com/company/cobot-nation/
https://twitter.com/cobotnation
https://www.instagram.com/cobotnation/
I got into 3D printing in 2008, and our company rapidly grew which led us to sell the company, but handled all the corporate development for the consumer division.
I later started to look into all the automation stuff and found that it was very similar to 3d printing and started Cobot Nation.
At Cobot Nation we do Cobots which are collaborative robotics that can work with or without a human.
All the solutions we make work with humans, and we are the only US manufacturer of automation solutions that goes direct to the customer.
3d printing is inherently slow, and we are always trying to find a way to speed it up and so automation is one of the areas that saves time.
Commercial Break
I want to make sure that I'm getting a lot of thought leadership out there in the industry with the hope that more and more people will get more accustomed to automation.
Automation allows for consistency and increased margins, and after COVID, we're seeing a massive increase in automation;
Right now I'm on a mission to get automation out there and define Cobots, as well as scale very, fast.
The legacy brands which may still be strong now, may not survive when a startup comes out with a better and cheaper way of doing things.
For entrepreneurs, enjoy the grind as it lasts, and life will get easier at the end if you do it right.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

Monday Jun 06, 2022
Structured Curiosity - Darshan Metta
Monday Jun 06, 2022
Monday Jun 06, 2022
"We can all gain more insights and improve the world around us." Darshan Mehta
Regardless of the kind of business you are involved in, information is always essential for the decisions that you make. Research helps businesses gain better insights about their markets as well as provide answers to various business problems. Darshan Mehta has a passion for finding solutions for problems, and says that it all starts with having conversations that reveal insights.
Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand.
In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France and the Franklin University in Switzerland.
Darshan’s book, Getting to Aha! -- Why Today’s Insights are Tomorrow’s Facts -- explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement.
In today’s episode, Darshan talks about the benefits of research and especially focus groups, as well as how his companies are helping people become more insightful.
Listen in!
Media Handles
Websites: https://www.iresearch.com/ ; https://www.connectqik.com/
LinkedIn: https://www.linkedin.com/in/darshan--mehta/
Twitter: https://twitter.com/ahainsights
Podcast: https://podcasts.bcast.fm/getting-to-aha
Book link: https://amzn.to/38I8tWb
I like identifying the problem, because once you know the problem, then you can start working on the solution.
My love for solutions eventually led me to management consulting, and I've been doing it for over 20 years.
Research is structured curiosity and involves delving deeper into learning about what's really going on or what's driving something.
Of the two ways to do research which are either surveys or focus groups, I found that there is really great value in the latter.
There's insights all around us, and if you can tap into it before your competitors you get to have an advantage and a leg up to differentiate and be successful.
Business is all about making strategic business decisions that minimize risk, and businesses really exist as long as your customers value what you're offering and are willing to pay for it.
There's so many ways to differentiate, and that's the benefit of having these kind of conversations with your customers.
If a brand builds brand equity through other means other than at the point of purchase, then that will differentiate from the pricing and even the positioning.
One of the expensive things in research is focus groups because it's time consuming and expensive.
The aim of iResearch.com is make it focus group research more affordable, easy and powerful by doing it online, anytime, anywhere, and in any language.
ConnectQik allows you to create your own personalized QR code which people can scan it and get your customized contact instead of issuing business cards.
It has three different profiles in your contacts which includes business, personal and custom, and this enables you to decide, based on who you're meeting, which profile you want to share.
Once you're in connection with your contacts, if you update your contact information, it will automatically be updated on their phone as long as they're ConnectQik.
It really is more about the input of the information and not necessarily giving it.
Commercial break
In my book, I talk about trends giving lots of examples on what businesses have done well, and not so well, and what people can learn from them.
The book is about trying to get you to think a little bit differently, and to pursue having more conversations with your customers and staff.
Companies that are constantly seeking insights and innovating on a regular basis, as well as meeting the needs of their customers, have their employees more energized, and engaged.
If you can get your frontline people to be closer to customers, you will gain more insights, and it becomes a loop that kind of feeds itself.
In my podcast, I invite guests on and try to have an aha moment with them in our conversations that we can share with the audience.
Insights help people understand the underlying motivator or trigger that's really driving a need, and once they understand that, they're going to be in a better position to meet those needs.
We can all gain more insights and improve the world around us
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

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