Shock Your Potential
#ProffessionalDevelopment
Episodes
Tuesday Mar 15, 2022
The Power of Sound - Paul Glaser
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are broadcasting remotely.
With 12 Emmy Nominations, 1 Emmy Award, and a DuPont Columbia Award under his belt, Paul Glaser is one of the most innovative, experienced and respected Broadcast Sound Engineers in the business. In May this year, Paul marks 45 years at the American Broadcasting Company in New York. He has had multiple roles from mixer to the technical planning of large special television events, working in the White House, and his contributions have helped put new shows on the air from their inception. Paul’s strengths include technical engineering, management of manpower and making the complexities simple.
Paul is constantly responding to unprecedented challenges helping the network inform viewers around the world. He currently mixes more live Television at ABC than almost any other sound person working in TV today.
In this snippet from his full-length interview, Paul talks about the importance of getting the technical aspects of media right.
Listen in!
Social media handles;
LinkedIn: https://www.linkedin.com/in/paulhglaser/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
Friday Mar 11, 2022
The Power of Stories - Hope Horwitz
Friday Mar 11, 2022
Friday Mar 11, 2022
Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively.
Hope Horwitz knows that a great story is everything, and that the stories she tells help boost opportunities for her clients and ratings for her media partners. She has had an illustrious career in PR and has directed some fun and rewarding PR campaigns.
In this snippet from her full-length episode, on Shock Your Potential Virtual Conference, Hope shares some insights on what makes a story to be considered newsworthy.
Listen in!
Hope’s Social Media Handles
Website: https://www.fhpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/hopehorwitz/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
Thursday Mar 10, 2022
Empathy in Journalism - Nydia Han
Thursday Mar 10, 2022
Thursday Mar 10, 2022
Do you ever wonder what it takes to be a good guest on live television?
Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team, will help you make the most out of your time on air. Nydia Han has first hand experience on what it takes to be a guest on life television, and she comes with a lot of tips and insights on being a great guest.
Nydia Han co-anchors six ABC Action News Sundays in Philadelphia. She's also the station's consumer investigative reporter and in that role, she gets real results for Action News viewers by troubleshooting issues and exposing scams as well as dangerous products. Nydia is also committed to using our platform to uplift empower, and give voice to traditionally underrepresented marginalized groups. She's the recipient of multiple awards, including the Pearl S. Buck International Woman of Influence Award, the NAAAP Inspire Award, and the global Voice Award from the World Women's Summit. She was also named ‘Outstanding Ally’ of diversity and inclusion by The Philadelphia Inquirer.
Listen in as Nydia shares her tips on how to show up and making the most of media appearances.
Social Media Handles;
LinkedIn: https://www.linkedin.com/in/nydiahan/
Twitter: https://twitter.com/nydia_han
Instagram: https://www.instagram.com/nydiahan/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com
Wednesday Mar 09, 2022
K - LOVE Radio - Monika Kelly
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
How do you make sure that your media pitch maximizes your chances of getting coverage?
Often, people in media are flooded with many issues that need their time and attention. Knowing what to include in your pitch will increase the chances of it getting the attention it deserves, and even getting your story covered by your favorite media outlet. Having had a long career working in the media, Monika Kelly knows too well the dos and don’ts to consider when making a pitch.
Monika Kelly started her career in radio in her late 20s as an intern with a popular urban radio morning show. Despite this not being what she had intended for her career, she’s over the years worked in many different genres, like country, classic rock, adult hits, and more. Today, Monika is the On-Air personality and news reporter at a nationwide Christian radio station called KLOVE.
Monika loves a great homemade latte, trips to San Francisco and beautiful sunny days. She currently lives in Northern California with her family.
Listen in and be enlightened on how to present a winning media pitch.
Monica’s Social Media Handles;
https://www.klove.com/djs/monika-kelly
https://www.linkedin.com/in/monika-kelly-3a419647/
https://twitter.com/monikakelly?lang=en
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com
Monday Mar 07, 2022
PR For Anyone - Christina Daves
Monday Mar 07, 2022
Monday Mar 07, 2022
Publicity is very important especially for people who intend to take their businesses to the next level. By leveraging the power of media, entrepreneurs get to boost their credibility and visibility exponentially. Christina Daves breaks down the elephant that is PR into simple actionable tips to guide business people effectively manage their publicity.
Christina is a PR strategist and the best-selling author of a book called PR For Anyone: 100 PLUS Affordable Ways To Easily Create Buzz For Your Business. She is also the author of the number one best-selling book, The DIY Guide to Free Publicity. In this book, she shares her journey of landing exposure for a product she invented. Having no resources for advertising or hiring a PR firm when she first got started, she taught herself everything she could about generating her own publicity. In the first year of business, she ended up appearing in over 50 media outlets.
She's since appeared in over 1000 local and national media outlets and is a regular contributor on Good Morning Washington. Christina, together with her clients, has over 1 billion views and has generated over 100 million in sales from free publicity.
Listen in to learn more!
Christina Social Media Handles:
Website: https://christinadaves.com/
LinkedIn: https://www.linkedin.com/in/christinadaves/
Twitter: https://twitter.com/prforanyone
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
Friday Mar 04, 2022
Forecasting Fun! - Spencer Christian
Friday Mar 04, 2022
Friday Mar 04, 2022
Spencer Christian still finds joy in his career fifty years later. He has long been known to be the energetic and ever smiling media personality.
Spencer has held many positions in media ranging from news reporting, weather forecasting, sportscaster and talk show hosting among many others. Through all his time in media, Spencer has travelled the world, interviewed six presidents, reported on numerous national and international events and many more. Spencer is also the author of the best selling book titled, You Bet Your Life: How I Survived Jim Crow Racism, Hurricane Chasing, and Gambling.
Expect to be inspired as you listen to Spencer talk about his journey, the challenges he has faced, as well as the highlights of his career.
Listen in!
…………………………………………………
Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
Thursday Mar 03, 2022
Content is Key - Pavlina Osta
Thursday Mar 03, 2022
Thursday Mar 03, 2022
What can people who want more time in front of a news camera do in order to become news worthy?
Having had significant media experience from a tender age of 11, Pavlina Osta has a ton of insights to share for anyone who wishes to stand out in media.
In the course of her life, Pavlina Osta has accomplished the unimaginable. She is an award-winning multimedia personality and she's a best-selling author of 20 Things Every Motivated 20-Somethings Should Know. She's a content creator, producer, host, serial entrepreneur among others. She's constantly interviewed about pop culture and at age 11, she hosted her first radio talk show.
In her media journalism career, Pavlina has interviewed over 600 notable celebrities, and has in the process earned herself a Guinness World Record for the most radio interviews conducted in a 24 hour period, which was 347.
Now today, at age 24, this groundbreaking Gen Z commentator continues to make waves and impact in the media industry, especially in her new position as news anchor for TV 6 in Marquette, Michigan.
Listen and find out what you can learn.
…………………………………………………
Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
Tuesday Mar 01, 2022
The World in Food is Magical - Andrea Nicholson
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
“You have to think of ways that are creative and outside the box in order to grab people’s attention.” Andrea Nicholson
Growing a successful career takes hard work. This is true even when granted with opportunities that have potential to propel us to greater heights, such as media exposure. Our guest today Andrea Nicholson, was thrust into the limelight early on in her career, and says that it takes hard work to become the best, the media only amplifies who you really are.
Since the early age of thirteen, Andrea has been consumed by the art of food. She is a creator, teacher and connoisseur.
Andrea is a Red Seal certified chef who received her culinary training at George Brown College in Toronto. Her professional experience includes positions in respected Toronto restaurants and culinary institutes such as Luce, Via Allegro, The Fifth, Humber College, George Brown College, 35 Elm, Trattoria Nervosa, and Partner/Culinary Director of Great Cooks, as well as traveling the culinary globe and working with internationally acclaimed chefs and the world renowned 6 star luxury liner Regent Seven Seas.
Andrea also trained in New York City under Roberto Caporuscio and holds a diploma from the A.P.N. of Naples, Italy, distinguishing her as a certified Pizzaiuoli.
Andrea’s passion for food is evident in her masterful creations, which celebrate the purity of local and seasonal ingredients. Supporting sustainability, Canadian farmers, purveyors and Ocean Wise is the central tenet of her cuisine. Through this love of local and seasonal produce, Andrea created her own artisan product line called Killer Condiments which is available across Canada.
Andrea’s Food Network stardom originated when she appeared as a contestant on Season 1 of Top Chef Canada. She has been a host on The Marilyn Denis Show, Restaurant Takeover and is currently a judge on Food Network’s and Cooking Channels Fire Masters.
Andrea currently owns the wildly popular Butchie’s Restaurant. She is also the owner of the product line Killer Condiments and a great mama to Elliott.
In today’s episode, Andrea talks to us about her journey to becoming one of the most prominent and recognized chef not only in Canada, but around the world as well.
Listen in!
Social Media Handles:
LinkedIn Self: linkedin.com/in/andrea-nicholson-56121a32
Twitter self: https://twitter.com/Andrea_N
Instagram: https://www.instagram.com/chefandreanicholson/?hl=en
Facebook: https://web.facebook.com/chefandreanicholson
I'm on my 20th year now in the restaurant business.
I started off as a young, aspiring chef and food was always at the forefront of my life, and I credit a lot of my passion for food to my grandmother, my dad and my mom.
I got my first kitchen job when I was 13, worked at the best restaurants in Toronto moving and learning as much as I could.
I went to culinary school and at 19, I went to work on the cruise ship, because there was nothing left in Toronto to offer.
I came back to Toronto and I started running a couple kitchens.
I applied for Top Chef and became a contestant on the first season of Top Chef Canada, which was a interesting experience and a stepping stone that opened up so many different possibilities.
I later had my son and became jobless, but focused on and expanded my condiments business.
I then went to host Restaurant Takeover, which was amazing, because it brought me back into the restaurant world again.
I had set a goal for myself that by the time I was 30, I would own my own restaurant independent of any partners or angel investors.
I went back and did Top Chef All Stars and I came in fourth position, which again opened up so many doors for me.
Now I'm judge on Fire Masters , which is such an amazing show.
For someone who owns a barbecue and restaurants, being a judge on a barbecue show, has really helped out a lot.
Commercial break
A big takeaway from doing Restaurant Takeover was that I ended up opening up Butchies which is a Meat + Three restaurant.
Kitchens are a place where you want to have to be there, otherwise you will produce crappy food with no love.
In my restaurant, I tried my best to have people who love what they do and who want to see growth, and this has really helped to keep the turnover low.
We have an inclusive and diverse workforce that is 96% female, because I enjoy surrounding myself with women due to our abilities.
Often times I struggle with questions of how to stay relevant and to how to keep going, and I find that it is all about networking.
It is important to find the right people and being proactive to reach them, as well as understanding that in order to make money, you have to invest in yourself and believe in your abilities.
You have to think of ways that are creative and outside the box to grab people’s attention.
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Thank you to our March Sponsor! Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference, go to https://www.shockyourmediapotential.com.
Tuesday Dec 07, 2021
The Next Measurable Step - Tim Fitzpatrick
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
“The quality of your relationships is it has a direct correlation to the results that you end up seeing.” Tim Fitzpatrick
The journey of entrepreneurship primarily entails building strong and meaningful relationships with different stakeholders. Among all the different factors that interplay to ensure success, strong relationships in business remain central to building a sustainable business. This is according to our guest today Tim Fitzpatrick, who further reiterates the importance of taking time to understand and laydown foundational principles that are necessary for businesses to achieve long-term success.
Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.
Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Tim believes that most people overcomplicate marketing yet doesn't have to be that way.
In today’s episode, Tim talks about how he got into entrepreneurship, relationships in business and why facing the uncomfortable challenges fearlessly is the key to growth in business.
Listen in!
Social Links:
http://www.twitter.com/rialtomarketing
https://www.facebook.com/rialtomarketing/
https://www.pinterest.com/rialtomarketing/
https://www.linkedin.com/company/rialto-marketing
https://www.linkedin.com/in/timpfitzpatrick
I grew up in Northern California in the Bay Area and my wife and I moved to the Denver area in 2008. [2:34]
From a business standpoint, realtor marketing is my current business. [2:51]
When I initially started that business, we were actually focused specifically on selling mobile applications into the K12 education space. [2:57]
My entrepreneurial journey has not been a straight path where I have had multiple shifts due to changes in the app market. [3:07]
What we're doing today is working primarily with service based businesses so they can grow with less stress. [3:28]
We help them create an implemented plan to communicate the right message to the right people. [3:39]
Many people are just battling information overload when it comes to marketing due to the many different channels, and tactics within those channels. [3:51]
I think the reason we overcomplicate marketing is because we skip the fundamentals and that's what we help people really get in place. [6:38]
When I communicate what the fundamentals are and why they're so important, most people understand it. [7:04]
I fell into entrepreneurship after I graduated from college and went to help my father manage his distribution company on a day to day basis. [7:40]
The biggest driver in our success in that business was the quality of the relationships that we had which a lot of those relationships my dad had been building for years. [9:11]
The quality of your relationships has a direct correlation to the results that you end up seeing. [9:42]
With long term thinking, you don't build relationships overnight but have to have that patience, and discipline to what you need to do to build those relationships. [10:36]
I've gotten to a place from a sales standpoint where I look to understand the problem you have first before taking that next step. [12:31]
Commercial break [13:20]
I transitioned into residential real estate for about three years ago and one of the things that real estate really pushed me to do was get outside of my comfort zone on a daily basis. [14:39]
If you are going to be successful long term, you have to be comfortable getting outside your comfort zone because it helps you to continue to grow and embrace change. [15:31]
I feel fortunate that I've never really shied away from change all that much but rather I tend to embrace it. [17:05]
The information you need to be successful is already there and you do not need to start from ground zero, you just need to know where to go to get that information. [19:06]
Entrepreneurs need to focus on the next measurable step and break the larger things down into the small steps that they can really focus on. [22:52]
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Thank you to our December sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more.
Learn more: https://www.kukuabiz.com
Monday Feb 01, 2021
Passion Vs. Purpose - Elizabeth Lotardo
Monday Feb 01, 2021
Monday Feb 01, 2021
What is the Difference Between Passion and Purpose in our Work?
Our guest today knows the answer, and helps you to recognize that aligning to your purpose will help you to outperform your peers and your competition.
Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive revenue and Do Work That Makes You Proud. https://amzn.to/321U8wT. In today’s episode in our Leading with Love Series, Elizabeth reminds us to identify the impact our job and our company have on other people. By being able to see how our work impacts others, we will be more aligned to our “Noble Purpose,” and embrace that our work does matter.
As VP of Services at sales consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, Fiserv and more. She is also a popular LinkedIn Learning author, and her work has been featured in the Wall Street Journal and on NPR.
Listen in!
Learn More:
https://www.linkedin.com/in/elizabethlotardo
https://www.twitter.com/e_mcleod/
https://www.mcleodandmore.com/
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Thank You to our February Sponsor!
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